NFTs and Social media marketing is the latest trend in the world for effective sales. Many companies and individuals base their entire marketing scheme on social media because of its positive results.
There are two types of people who promote NFTs on social media; one is NFT creators themselves and the other are influencers who promote NFTs through their platform by creating interactive content.
Currently, there are thousands of NFT influencers worldwide. Each has a huge following on various social media platforms. The most famous NFT influencers have around 100k+ followers on Twitter and YouTube.
Why work with influencers?
With the increasing viewership of NFT influencers, NFT creators find it an opportunity to promote their collections through them. Many buyers follow these influencers to know about the latest drops and NFT projects that could be valuable to their collection.
Since they have a loyal following, it becomes easier to target buyers who are most likely to buy the collection. So, if you are someone looking for ways to promote NFT art collection, we recommend working with influencers.
Types of influencers
Just like in any other industry, there are two types of influencers to work with: macro influencers and micro influencers.
Macro influencers
Macro influencers are those who have around 100k to 1M followers on any social media platform. They are considered the VIPs of social media marketing because the fans are most likely to check out whatever content they promote on the platform.
Mostly, big companies work with macro influencers to promote their NFT collections.
Micro influencers
Micro influencers have more than 1k followers. Although they are small, some have the potential to grow into big accounts based on the content quality they post. They have a very closely targeted audience who watch their content to give them support and find them more authentic.
Most small and new NFT creators promote NFT art collections by collaborating with micro influencers.
In recent years, micro influencers are gaining more authenticity than macro ones because of their content. Usually, macro influencers have a lot of deals so they post more promotions, while micro influencers focus on giving authentic content and reviews about NFTs.
How to find the right influencer?
As an NFT creator who wants to promote NFT collections through social media, you need to make sure you pick the right NFT influencer to work with.
We recommend working with micro influencers because they are the easiest to collaborate with. Some influencers take monetary exchanges, while others might only be interested in showcasing your collection genuinely.
So, how do you pick the right influencer? Here are a few pointers to remember:
- An influencer who gives NFT collection reviews
- An influencer who is interested in the same NFT niche as your collection
- An influencer who is regular with their posts and content
- An influencer who understands your concept and story well
When you search for influencers by keeping these pointers in mind, you will easily identify which one is the perfect influencer for you.
NFT influencers you should
Here are some of the NFT influencers on various social media platforms you should know and with whom you might be able to collaborate to promote NFT collection.
- RealMissNFT
- DeezeFi
- Dikasso
- Ohhshiny
- Digital Art Chick
- gmoney.eth
- NFT Artwork
- RealMissNFT
RealMissNFT is a world-famous NFT influencer for her unique NFT collections and opinions on NFT trends. She always remains up-to-date with the latest news and valuable NFT drops, making her a valuable influencer to follow.
RealMissNFT runs the realmissnft.xyz website to promote new NFT art collections for her followers. She’s dedicated to empowering new and small NFT artists in the community.
She recently teamed up with Vishnft.eth to promote various artists’ NFTs. You might have a chance to promote your NFT art collection through her platform.
- DeezeFi
DeezeFi is a well-known influencer on Twitter. She holds Twitter Spaces to discuss various topics related to NFTs, prices, new projects, and collections.
Although she is a big account, you can always approach her to promote your NFT collection. She might like your work and promote it on her platform.
- Dikasso
Dikasso is an NFT collector and digital artist, most specifically for VR. He also promotes other creators’ works through his platform. He shares projects and holds giveaways for his fans.
Dikasso is one of the biggest buyers of Rarible and has some of the most valuable NFTs in his collection.
- Ohhshiny
Ohhshiny is a well-known NFT influencer. His content is mostly focused on metaverse NFTs. If you want to promote NFT collection to metaverse fans, you can do it through Ohhshiny.
Your art should be unique and something refreshing to promote your NFT collection through Ohhshiny. He also does a Twitter Spaces show called Ohhshiny Show.
- Digital Art Chick
Digital Art Chick is an influencer who brings women NFT creators together into one platform. Her content is solely focused on promoting new and rising female artists by sharing them. You might not be able to work with her but you can follow her to know other digital artists.
Digital Art Chick is also an NFT collector and an NFT artist herself.
- gmoney.eth
gmoney.eth has around 247.5K followers on Twitter. He considers his platform “where crypto meets culture” and posts content related to cryptocurrency and NFT collections. gmoney.eth interviews people and promotes the latest NFT projects through his Twitter for his followers.
Insert a screenshot of the NFT Artwork TikTok account
- NFT Artwork
NFT Artwork is an influencer who posts content related to the latest NFT drops and collections by various NFT artists on TikTok.
Whether it’s a new technology, a unique NFT, or pop culture news, he always keeps his followers updated.
Final Thoughts
There is no use in pulling all-nighters to create a perfect NFT collection if you do not promote it properly. The perfect way to promote NFT collection is by working with NFT influencers.
As an NFT creator, you deserve the recognition of the world. It might be hard to work with certain influencers, but the market is so big that you will find someone worth collaborating with.
All it requires is detailed research and a proper roadmap for influencers to follow to make your NFT collection a big success in the market.